I had no idea what I was doing…

..but I went for it anyway. About 19+ months and a boatload of mistakes later, here we are.

I’m here for several reasons: aside from the obvious, I want to share my journey as I grow this business, explain what got me here, introduce you to those who helped me along the way and give you a behind the scenes look of it all. I’m a big believer in transparency and always appreciate getting to know the makers, creators and masterminds behind brands!

I thought it was only appropriate to celebrate this launch and first blog post by telling you how it all began. I will fully admit, when I started, I had no idea what I was getting myself into. I don’t think anyone does when they start a business. I honestly believed that I was the FIRST PERSON to come up with a gifting business (a big LOL when I started doing my research and realized there is some SERIOUS competition out there). But rather than me telling myself that I didn’t have a snowballs chance in hell going up against these well-established gifting businesses, I told myself I want to be AMONGST them, I want to sit at their table, and I want to learn from them. So, that I did.

The hardest part? Coming up with a name! My mom and I were rattling off names left and right. All the ones I wanted were taken by unrelated businesses, and the rest we came up with didn’t feel right. I forgot how we came up with the name Polkadots & Posies, but we did, and we settled on it. It never really sat well with me as it was too “cutesy” and if you know me, I’m not that much of a cutesy person but at the time it worked and I just wanted to dive in so I went with it and created a free logo on Canva (Yikes). At the time I thought this was great and I will never delete it. It was my first post on my Instagram and still there 😊

Once I started to get some traction and learn some basic skills in website building the logo eventually evolved into the below.

Although simple and took me less than 3 minutes, I felt super official. My website was up and running with an online shop, but you could tell I had no idea what I was doing. I knew it was a disaster because I made only ONE SALE through the online store that was running for 8 months.

Wild, right? That ONE sale didn’t even cover ONE MONTH of my website running. Eight months and I just refused to ask for help because I wanted to be the girl that figured out how to do it all. I drove myself crazy. Luckily, I was making sales through Instagram and word of mouth but clearly my website was lacking and it was time for me to just give up and ask for help..I just simply couldn’t do it all, and I realize now, that’s OK!

One day I was scrolling through Instagram and saw a giveaway that a Photographer was hosting. Ironically, in celebration of her new website launch, she was giving away a gift box from one of the SUPER established gifting companies I’ve been admiring for years, Teak & Twine. Torrance Hart, the owner and founder of Teak & Twine (who is also one of the BEST human beings on this planet- seriously you guys, she has helped me with SO MUCH- I consider her a mentor for sure!) commented on how beautiful this new website was! Of course, I had to see for myself and I fell in love. After much research and back and forth on the investment because YES, it is an investment, I made the decision to go for it. Now we are this…

What a change right?! I gasped when I saw the brand proposal and logo back in June. Total fangirl moment.

I was driving upstate NY to help my parents paint my grandma’s house and I suddenly started thinking of new names for the business. I almost instantly thought of Lavender + Pine and knew that was it. It took a year to come up with but in hindsight I really needed that time to figure out my brands identity. I’m thrilled I started when I did because I needed to figure out who I was, who I wanted to serve and how I wanted my customers to experience my brand.

Long story but I felt it was worth sharing because there’s an evolution that happens with businesses—you’re not going to figure it all out overnight or even in a year. Chances are, you’re not going to make sales right away (ahem—one online sale). The more you learn the more you really get to understand what you want, what works for you and your business. It’s so hard making decisions with the amount of information that’s out there, the unsolicited advice and the overall fear of messing up BUT I’ve learned from it ALL. I couldn’t have done this on my own (and that’s OK!), but a year ago I thought I could. My advice to you is ask for help, do your research, stay true and consistent.

Over a year ago I would have NEVER thought that I would have an audience reading a blog that I wrote, customers scrolling through my OFFICIAL website and people just wanting to learn about me and my business. It’s surreal and I can’t believe I did this. Thank you for being here- it means more than you know.

10/04/2019

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