I’m Alexandra. The face, heart and curator behind Lavender + Pine.
I'll keep this short for ya ;)
I was born and raised in Westchester County, New York and currently living in Fairfield County, CT with my husband Marc and rescue dog, Callie. I'm very grateful to have grown up in an incredibly loving and welcoming home with two amazing parents; both equally hard working and brilliant. I'm 1 of 3 siblings: the middle child AND only girl which explains my quick wit, sense of humor and love for all things pretty while rocking converse and a band tee. I wear black 90% of the time, a huge movie and music buff (80s & 90s nostalgia is where it's at!) and a perfect evening for me includes a glass of wine, a perfectly cooked porterhouse and a good movie with my husband.
I’m Christmas obsessed (obviously), Rock & Alternative are my music genres of choice, I enjoy all things culinary, an avid reader of personal development, lover of coffee, and describe my brand as laid-back luxury.
Want a peak into the polished and unpolished behind the scenes?
Follow all that is Lavender + Pine on Instagram!
We are a lot more than pretty bows and boxes.
Our client services and project execution is what really makes us stand out.
Lavender + Pine is backed by 10 years of corporate experience in the Media + Advertising Industry. If you're not familiar with the industry, just know that it's competitive, creative, and all about client experience.
Prior to leaving the corporate world to follow her passion and run Lavender + Pine full time, Alexandra's career started in media buying and high level client services.
Alexandra is trained in serving blue chip clients across many major categories including Pharma, Financial, CPG and Movie Studios. She has managed 8-figure media campaigns and high profile projects with several of the worlds largest Advertising Agencies and leading Entertainment companies including Omnicom Group, Publicis Groupe, ViacomCBS, NBCUniversal and Warner Media. She has supported Senior Managers and Directors in day to day operations and created efficient workflows and training programs to support department and team growth.
This extensive experience and more has transferred over to the operations and client services of Lavender + Pine. When it comes down to client needs, Alexandra has a decade of professional experience in communication, managing expectations, problem solving and project execution.
At Lavender + Pine, we understand the importance of sound logistics and professionalism in business and know that when an investment is being made, the importance of communication and follow through is key for a positive experience. We look forward to serving you!
LET’S REWIND BACK TO EARLY 2018 WHEN I WAS NEWLY ENGAGED
AND READY TO ASK MY BRIDAL PARTY TO STAND BY ME ON MY WEDDING DAY...
I was in the market for gift boxes that were equal parts useful and beautiful. I’ve always been known for my gift baskets at showers and special events so making my own was a no brainer and most likely expected LOL.
Naturally, I hit Pinterest like a madwoman fishing for ideas but came up pretty short in what exactly I was looking for. Many of the gifts were kitschy and not my style so I started from scratch. I wanted to gift my girls something special and useful.
I went to a number of my favorite local shops to start collecting some goodies, found really nice crates and began assembling! It just so happened that I was attending a number of baby and bridal showers in the same month so I had a number of baskets I was curating.
So what do you do when you make something you’re proud of? YOU POST ON INSTAGRAM! After receiving a crazy amount of feedback and questions about selling pre-curated gift baskets, I had my AH-HA moment:
Not everyone likes gifting. Actually, the more I started digging into this the more I realized A LOT of people are completely overwhelmed by it and have no idea where to begin or what to gift.
That's when Lavender + Pine was born.
I partnered my love for helping people, my 10 years of client services in the corporate world and my creative mind for curating high end, useful gifts.
What started out as baskets for parties has evolved into beautifully curated gift boxes for corporate events, client appreciation and weddings. I’ve turned a hobby into a full-service business that transforms ALL of the gifting logistics (thought, sourcing, taste testing, candle smelling, assembling, card writing, bow tying, delivering and everything in between) into a seamless and exciting experience for you and your clients!
Lavender + Pine is here to gift you your time back while you gift those who you care about!
It's a sweet nod to my childhood. Growing up, my mom would keep lavender sachets in our drawers to keep everything smelling fresh. It’s my favorite scent and has incredible benefits like increased sleep quality and reduces anxiety. Pine represents the wooden boxes we use for some of our gifts. Fresh pine is also my favorite holiday scent!
I founded Lavender + Pine because I've always loved gifting-- the thoughtfulness behind it, the act of giving and the gratitude that is expressed, it's a love language for a reason. Even when I was little, I knew that giving a gift made someone feel special and that it showed appreciation. We give people gifts to show them that we are grateful for them and value the role they play in our lives. A gift is something you can hold in your hand and say, "Look, he was thinking of me," or, "She remembered me." The gift itself is a symbol of a intentional thought so why not make that gift beautiful and useful!