I’m Alexandra. The face, heart and curator behind Lavender + Pine.
I was born and raised in Westchester County, New York and currently living in Fairfield County, CT with my husband Marc and rescue dog, Callie. I'm very grateful to have grown up in an incredibly loving and welcoming home with two amazing parents; both equally hard working and brilliant. I'm 1 of 3 siblings: the middle child and only girl so there were more matchbox cars over barbies and playing with frogs over playing princess. I wear black 90% of the time and a HUGE fan of movies and music. My perfect evening includes a glass of wine, a perfectly cooked porterhouse and a good movie with my husband.
I’m Christmas obsessed (obviously), Rock & Alternative are my music genres of choice, I enjoy all things culinary, an avid reader of personal development, lover of coffee, and prefers laid- back luxuries.
Want a peak into the polished and unpolished behind the scenes?
Follow all that is Lavender + Pine on Instagram!
We are a lot more than pretty bows and boxes.
Our client services, project execution and attention to detail is what really makes us stand out.
Lavender + Pine is backed by 10 years of corporate experience in the Media + Advertising Industry. A world that is competitive, creative, fast paced and all about client experience.
Alexandra is trained in serving many of the worlds top brands in major categories including Pharma, Financial, CPG and Movie Studios. She was responsible for supporting Senior Managers and Directors in day to day operations, creating efficient workflows and implementing training programs to support department and team growth.
This extensive experience and more has transferred over to the operations and client services of Lavender + Pine. When it comes down to client needs, Alexandra has a decade of professional experience in communication, sense of urgency, managing expectations, problem solving and project execution.
At Lavender + Pine, we understand the importance of sound logistics, on point communication and professionalism that delivers a positive and exciting experience for our clients!
LET’S REWIND BACK TO EARLY 2018 WHEN I WAS NEWLY ENGAGED
AND LOOKING FOR ELEVATED AND INTENTIONAL GIFTS FOR MY WEDDING PARTY
I was in the market for gift boxes that were chic, useful and beautiful. Naturally, I hit Pinterest looking for inspo but came up pretty short in what exactly I was looking for. The gifts looked the same and were full of items that would have landed in a junk drawer down the line. I really didn't want to put their name on everything and wanted these gifts to be about them, not me.
I went to a number of my favorite local shops to start collecting some goodies, found really nice crates and began assembling!
The feedback I received was a lighbulb moment for me and I didn't realize there were so many other people that had a similar style so I took the leap and created L+P as a side hustle!
I partnered my love for helping people, my 10 years of client services in the corporate world and my creative mind for curating high end, useful gifts.
What started out as baskets for parties has evolved into beautifully curated gift boxes for corporate events, client appreciation and weddings. I’ve turned a hobby into a full-service business that transforms ALL of the gifting logistics (thought, sourcing, taste testing, candle smelling, assembling, card writing, bow tying, delivering and everything in between) into a seamless and exciting experience for my clients!
Lavender + Pine is here to gift you your time back while you gift those who you care about!
It's a sweet nod to my childhood. Growing up, my mom would keep lavender sachets in our drawers to keep everything smelling fresh. It’s my favorite scent, has incredible benefits and gives an overral sense of calm. Pine represents the wooden boxes we use for some of our gifts. Fresh pine is also my favorite holiday scent which is why we add fresh pine sprigs to our gifts during Christmas time!