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Wedding Client Gifts: Top 4 Frequently Asked Questions about Client Gifting

March 29, 2022

There's a lot of information out there surrounding wedding client gifts and it can be overwhelming for those who don't know where to even begin.

You want to elevate your clients experience but...how?

There are so many things to take into consideration when thinking about adding gifting to your workflow: budget, how many clients you book a year, if you are working with the couple, their parents or someone else, your list of services, do you do onboarding, offboarding or both, what should you include..the list goes on.

Luckily, our experience working with countless Wedding Planners, Wedding Photographers, DJs, Florists and even Venues across the country has helped us compile the most frequently asked questions to help you in your gift service search:

How much should I spend on client gifts?

My advice is to assess the financial health of your business first and see if client gifting is something you can take on at the moment. It's an investment, albeit a valuable one, but it's great to weigh your options. Outsourcing is meant to help you, not cause you stress so when in your search for a gift service, ask questions! Transparency is important. Also, don't feel the need to deep dive into spending $100+ each on a gift right off the bat and if you feel pressured to spend more than you are comfortable with, then take a step back. On average, we see client gift spending around $75-$125 per gift however sometimes it's less, sometimes it's more! Do what is best for you and your business (not what someone else is doing!).

What kinds of services are offered for client gifting?

There has been a huge uptick of gift box companies and gifting platforms over the years and we are all different in our own ways. Our products, style, customer service and gift services offered vary across the board. With that said, do your research- client gifting becomes an extension of your workflow and you want that professionalism to be reflected in all aspects, including the style of gifting to reflect your brand. On demand and automated gift services are a great way to really implement into your workflow and save you time so as soon as your client signs their contract with you, a gift goes out, you get tracking and boom-done! Some pros start off by DIYing and some start off outsourcing right away. Again, once you determine what's best for you, we offer gift ideas and solutions through our curated shop, semi-custom gifting or full custom design. Note: semi-custom and full custom do come with additional fees for the services.

When should I send a client gift? During onboarding or offboarding?

Both are impactful in their own great ways but the most common is onboarding. It sets the tone for your clients working with you and solidifies the trust upfront that they made the right decision to work with you after they made the investment. Offboarding is great in that it closes the loop in working with you but depending on your business will depend if offboarding is right for you. Some clients do both as a part of their gift strategy. For example, onboarding is about $150 each and the offboarding is $75.

I'm a Wedding Pro that offers different services or packages. Do I need to send a client gift for all of them?

I recommend no more than 3 different types of gifts because what happens is you end up with less of one and more of another. There are a few different ways you can approach this without buying a bunch of inventory for your different offerings.

Option 1: Sticking with curated gifts or semi-custom gifting only. Understanding that you offer a range of price points, you can simply create a gift budget for each of your services and then send curated gifts within those budgets.

Option 2: You send out a client gift for your highest paying package only. This is a very common practice and universally understood since an investment in a full service package should garner a full service client experience.

I hope you find this helpful and informative in your search for the perfect client gift service!

Who do I send a client gift to if the parents, or someone else besides the couple, is paying?

In our experience, some of our clients have only sent a gift to the parents and some have sent a gift to both the parents and the couple. In the instance where our clients have sent gifts to both, they would send their main appreciation gift to the parents and a smaller (around $50) gift to the couple. In both situations, recipients have been more than grateful since it's an unexpected experience. My advice is to not overthink this and to help you determine who to gift just ask yourself who you communicate more with, who is making the investment and what do you want your clients to experience!

These answers and insights are based on my experience as the Owner of a gift box company working with Wedding Professionals Nationwide.

There are many gift businesses that offer different variations of pricing, style and services and I encourage you to do your research to find what is best for you!

If you do decide to work with Lavender + Pine, you can simply inquire and book a call here or check out our newly launched Semi Custom Gifting service. If you are still on the fence about gifting, and want to talk more about it, feel free to reach out, I would love to hear from you.

Wedding Client Gifts: Top 4 Frequently Asked Questions about Client Gifting

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