March 29, 2022
There's a lot of information out there surrounding wedding client gifts and it can be overwhelming for those who don't know where to even begin.
You want to elevate your clients experience but...how?
There are so many things to take into consideration when thinking about adding gifting to your workflow: budget, how many clients you book a year, if you are working with the couple, their parents or someone else, your list of services, do you do onboarding, offboarding or both, what should you include..the list goes on.
Luckily, our experience working with countless Wedding Planners, Wedding Photographers, DJs, Florists and even Venues across the country has helped us compile the most frequently asked questions to help you in your gift service search:
How much should I spend on client gifts?
My advice is to assess the financial health of your business first and see if client gifting is something you can take on at the moment. It's an investment, albeit a valuable one, but it's great to weigh your options. Outsourcing is meant to help you, not cause you stress so when in your search for a gift service, ask questions! Transparency is important. Also, don't feel the need to deep dive into spending $100+ each on a gift right off the bat and if you feel pressured to spend more than you are comfortable with, then take a step back. On average, we see client gift spending around $75-$125 per gift however sometimes it's less, sometimes it's more! Do what is best for you and your business (not what someone else is doing!).
What kinds of services are offered for client gifting?
There has been a huge uptick of gift box companies and gifting platforms over the years and we are all different in our own ways. Our products, style, customer service and gift services offered vary across the board. With that said, do your research- client gifting becomes an extension of your workflow and you want that professionalism to be reflected in all aspects, including the style of gifting to reflect your brand. On demand and automated gift services are a great way to really implement into your workflow and save you time so as soon as your client signs their contract with you, a gift goes out, you get tracking and boom-done! Some pros start off by DIYing and some start off outsourcing right away. Again, once you determine what's best for you, we offer gift ideas and solutions through our curated shop, semi-custom gifting or full custom design. Note: semi-custom and full custom do come with additional fees for the services.
When should I send a client gift? During onboarding or offboarding?
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